ARMLS & Zillow Showcase Uploads

Increased Exposure and Performance

Showcase listings are engineered to stand out, helping homes sell faster and potentially for more money.

• Higher Engagement: Active Showcase listings on Zillow drive, on average, over 75% more page views, saves, and shares compared to similar nearby non-Showcase listings. Some data suggests this uplift can be as high as 81% more page views, 80% more saves, and 90% more shares.


• Faster Sales: Showcase listings are almost 20% more likely to go pending in the first 14 days compared to similar non-Showcase listings.


• Greater Returns: Showcase listings on Zillow sell for 2% more, which can equate to about $9,000 more on a home sold at the average U.S. home sales price.


• Prioritized Placement: Showcase listings receive amplified exposure in personalized Zillow searches. They stand out with eye-catching icons and markers in Zillow search results and receive a dedicated email sent to shoppers whose criteria match the home’s properties.

Enhanced Agent Branding and Business Growth

Showcase listings are designed to help agents differentiate their services and win more business.

• Win More Listings: Agents who offer Listing Showcase as part of their marketing suite are winning 20% more listings than similar non-Showcase agents. Agents using Showcase on the majority of their listings are winning 30% more listings than similar Non-Showcase Agents.


• Prominent Branding: Showcase listings prominently display the listing agent’s name, bio, and brand throughout the listing. This high-impact branding can include your links and Zillow reviews.


• Increased Profile Views: Showcase agents experience over 15% more views on their Zillow agent profile compared to similar non-Showcase agents.


• Justify Commission: By demonstrating how Showcase increases exposure by 80%+, agents can prove their value and justify their commission

Immersive, Media-Forward Buyer Experience

Showcase listings leverage AI, computer vision, and immersive 3D modeling to create the most immersive way for a buyer to search for homes on Zillow.

• Interactive Tours: Showcase listings include virtual 3-D tours and an interactive floor plan. This interactive floor plan is dynamic and clickable, linking room photos directly to their corresponding locations on the map.


• Logical Photo Grouping: Photos are organized logically, grouping bedroom photos together and kitchen photos together, helping shoppers connect images to the home’s layout.


• Informed Decisions: This immersive media helps buyers visualize the home, understand the layout, and make informed decisions before an in-person visit.

Actionable Insights

Agents receive a new Showcase listing performance insights feature that allows them to track performance over time. This tool provides detailed data on page views, saves, and shares compared to similar non-Showcase listings. Agents can download these reports to share with data-driven sellers, providing market expertise and guidance.

Fulfilling Required Media Needs

For a listing to qualify as Zillow Showcase, specific media is mandatory:

• Still Photography: High-quality, high-resolution still photography is required. Snap2Close offers various photography options including HDR & Synergy Flash Real Estate Photography and Twilight Photography.


• Zillow 3D Tour and Interactive Floor Plan: This media is required and must be captured using the Zillow 3D Home capture app. Snap2Close is an experienced provider of Zillow 3D Tours and Interactive Floor Plans. To date, Snap2Close has created more than 1,100 Zillow 3D Tours. Capturing the Zillow 3D tour and interactive floor plan typically takes about 45 minutes, depending on the home’s size.

Streamlined Media Upload and Management

As a partner in the Showcase program, Snap2Close manages the complex media integration process, which includes using the required platforms and following specific upload procedures.

• Required Platform (Aryeo): Photographers are required to use an Aryeo account (either free Aryeo Lite or paid Aryeo Pro) to upload the necessary media for Showcase listings.


• Photographer Upload Responsibility: Zillow requires the media to be uploaded by the individual or company that captured the media. Agents invite their photographer to be their “showcase media provider” via email.


• Seamless Integration: Snap2Close handles the “Showcase Uploads”, ensuring the media—including the still photos and the URL link for the Zillow 3D Home virtual tour and interactive floor plan—is uploaded correctly. We upload the required media through our Aryeo account.


• Meeting Minimum Requirements: The first media upload must include the Zillow 3D Home virtual tour link and at least 10 total photos representing a minimum of 3 distinct interior rooms to meet the Showcase media requirements. Snap2Close ensures these minimums are met quickly so your listing can go live.